What is Co-Packing?
Investing in the infrastructure you need to scale production is a costly venture. Yet, to grow your brand and get your products into your customer’s hands, you’ll need a little extra oomph to boost your production process. That’s where a co-packer comes in handy.
When you work with an experienced co-packer like N.E.W Co-Packing, they become an extension of your company’s packaging operations. Their extensive contract packaging expertise helps expand your brand like never before without having to take on additional staff or equipment. Read on to learn more about co-packing and why you should consider it for your brand.
How Does a Co-Packer Work?
A contract packer, or co-packer, is a company that packages and labels products for its clients. Co-packing services extend to a wide variety of products — food and beverages, powders, vitamins, clothing and shoes, beauty products, and many others.
In some cases, a co-packer may also handle services like cooking, processing, and blending ingredients before labeling and packaging. Some co-packers may offer the option of solely manufacturing the product before shipping it back to the client for packaging and labeling. It can be tailored to every brands needs.
Co-packing is used in various retail, commercial, and trade industries. Depending on the scope of the packaging and the client’s customization requests, co-packing can be a simple or complex process. While the task can be as simple as adding a barcode sticker, a co-packer can also handle more detailed requests like the full producing, designing, and packaging process.
The final packaging can come in various forms depending on the product — bottles, jars, paper or plastic bags, corrugated and paperboard boxes, or metal cans, to name a few.
Why Use a Co-Packer?
There are various reasons why a business might hire a co-packer. If you need help developing, packaging, and labeling your products, an experienced co-packer can help guide you through this lengthy and complex process.
Here are some signs you likely need a co-packer:
Consumers purchase your products faster than you can make them.
Your team is constantly stressed about production.
You want more time to focus on marketing and other business growth areas.
You’d like to introduce a new product but don’t have the time or equipment to make it.
Co-packing has become a significant competitive advantage for many manufacturers, especially in the food and beverage markets. It enables companies to fulfill large projects without requiring extra manufacturing capacity, equipment, and staff. It’s a convenient, cost-effective method to bring products to the market without investing in an advanced manufacturing facility.
With that said, co-packing can take a significant amount of stress off the client — and with many other business-related tasks to handle, this is a considerable benefit. By outsourcing production and packaging responsibilities to a co-packer, you can focus on other areas like marketing, branding, and sales to continue growing your business.
Co-packing is especially useful in the food industry. Many specifics are involved — scaling your recipe, packaging your product from start to finish, adding additional packaging for distribution and wholesale, etc. Rather than attempting to handle this tedious process on your own, consider partnering with a professional co-packer with vast expertise in food industry.
In addition, the customized kitting and packaging industry can greatly benefit from using a co-packer. By taking the labor out of the equation for your team, you can focus on building the brand and getting these parts to the people that need it (individual customers, dealerships, etc.)
If you’re looking to elevate your product line for your business, N.E.W. Co-Packing specializes in co-packing services for brands of all sizes. We offer co-packaging services to both established brands as well as up-and-coming growth brands.
Whether you’re a local shop, retail chain, e-commerce entrepreneur, or national brand, we can produce your products according to your exact specifications or requirements.
Co-packers are the most effective way to get your product to market without having to invest in equipment or technical know-how. You can rely on our experience, personnel, and state-of-the-art manufacturing facility for all of your production and packaging needs.
Once you sign on to partner with a co-packer, a co-packing agreement ensures you’re protected from negligence on the part of your co-packer. It also includes a non-disclosure agreement, so you can be sure your intellectual property and unique product formulations won’t be shared with competitors.
After developing and converting your product into packaged samples, we’ll send them to you at no extra charge to gather your feedback. Based on this feedback, we’ll either create more samples until you’re satisfied with the results or proceed with the next step — locking in your approved packaging specifications.